Apple Search Ads Attribution via Segment and Kitemetrics is here.
Segment is a platform that allows you to collect customer data and easily integrate with all of your favorite tools. Segment automatically collects mobile analytics data such as app installs, opens, purchases, and Apple Search Ads keywords.
The Kitemetrics Destination Integration allows you to send your Segment collected data to Kitemetrics. Kitemetrics provides an easy to use dashboard for associating and visualizing your Apple Search Ads attributions across a variety of metrics such as Installs, Active Devices, Sessions, Purchases, Sales and Custom Events or KPIs.
Kitemetrics is also an Apple Search Ads management platform. We can calculate the average revenue per user for each keyword based on the number of purchases each Apple Search Ads attributed user made. We then provided suggested bids based on In-App Purchases or on a CPA goal.
Leverage the data collected by Segment and Kitemetrics to automatically manage your bids across all of your keywords and campaigns. Use Kitemetrics to easily manage a Discovery campaign and find new keywords.
Integrating Segment into your iOS app can be done in as little as eight lines of code. Let Segment and Kitemetrics save you time and money by optimizing your Apple Search Ads campaigns.
Get started today with a free Segment account and a free Kitemetrics account.